Email Marketing
- High ROI: Returns an average of $36 for every $1 spent.
- Audience Ownership: You control your list, unlike social media algorithms.
- Direct Connection: Reaches personal inboxes where people look daily.
PROFESSIONAL EXPERIENCE
I develop targeted email campaigns designed to communicate with customers, nurture leads, promote products and services, and encourage repeat business.
Objectives for a company:
- Build and maintain strong relationships with customers.
- Deliver relevant and personalized content to subscribers.
- Promote products, services, offers, and company updates.
- Nurture potential customers through the sales funnel.
Goals:
- Increase email open and click-through rates.
- Generate leads and sales through targeted campaigns.
- Improve customer retention and engagement.
- Build a valuable and responsive email subscriber base.
Selected achievements
Email Marketing:
Increased email open rates by 15% through improved subject-line testing, audience segmentation, and content optimization.
Lead Generation:
Generated numerious qualified leads through targeted digital campaigns, landing-page optimization, and audience targeting.
SEO:
Increased organic traffic by 40% by implementing keyword research, on-page optimization, and content improvements.
Campaign Optimization:
Improved campaign conversion rate by 50% by analyzing performance data and refining targeting, messaging, and calls-to-action.
TOOLS & TECHNOLOGIES
Email & Automation: [Mailchimp / HubSpot / Brevo / Klaviyo / ActiveCampaign / other]
SEO: [Google Search Console / Semrush / Ahrefs / Ubersuggest / Screaming Frog / other]
Analytics: [Google Analytics 4 / Looker Studio / Excel / other]
CRM: [HubSpot / Salesforce / Zoho / other]
Content: [WordPress / Canva / Google Workspace / other]
Advertising: [Google Ads / Meta Ads / LinkedIn Ads / other]